crowdINNO.com is derived from the the terms "Crowd" and "Innovation". Taking its cue from "Open Innovation", Crowd Innovation is its consequent advancement. Whereas the integration of external innovation sources is often concentrated on a narrow circle of (lead) users, Crowd Innovation is unleashing the great potential of "the crowd" by using latest web 2.0 technologies. It offers three unique effects:
- the power of an incomparable large number of ideas, concepts and innovations developed,
- the integration of a broad range of people with different backgrounds and therefore extremely diverse ideas and concepts and
- the huge potential of having those people work together leading to what is called the wisdom of the crowd.
In a nutshell, Crowd Innovation offers a unique opportunity for organizations to source innovations from outside. Besides gaining second-to-none market insights involving the crowd leads to ideas with higher usability as well as innovativeness.
At crowdINNO we are dedicated to creating the ideal framework for Crowd Innovation and making this magic happen. However, we think it is important not only to create concepts, but to really push them forward. Therefore, we accompany the process of new product development based on your concepts from the initial Jury Evaluation and the announcement of our winners up to the integration into the according organization. Wherever possible we will try to let you participate, if your concept was chosen to be pursued. At the very least, we will definitely update you on our progress via our Blog.
Last but not least, we are doing our best to improve crowdINNO every single day. Thus, we are grateful for any kind of feedback, especially since this is a very early Beta version with several improvements to follow.
We hope you want to become a part of crowdINNO because you would like to
... contribute to real world innovation challenges!
... be recognized and incentivized for your ideas!
... become a member of a unique global community!
... get on the radar of the most innovative companies and institutions!
... make creative wisdom-of-the-crowd happen!
And, of course, because we kindly ask you to ;-). We believe in the method of Crowd Innovation and the huge potential of crowdINNO, which is more than just a traditional idea pool. Don't get us wrong, your ideas and concepts are very important and definitely appreciated, but at the same time, we need you to collaborate with others and to unleash creative crowd wisdom. That's why you will be awarded with activity points for every action you take on crowdINNO:
|Action||No. of Points|
|Add an Idea||10|
|Comment on other ideas||3|
| Evaluate other ideas |
(in evaluation phase)
And, of course, you can earn activity points when being selected as one of the Challenge winners. Here are the details for our current Challenge with wissenmedia:
|Type of winning action (in each stage)||No. of Points|
|Best idea|| |
1st place: 250
|MVP (most valuable participant)||200|
Your very own current activity points will be displayed asap on your profile. For the moment you can check your position within the crowdINNO-community at 'Community'.
So, let the game begin ;-).
crowdINNO is a project of EBS Business School. More precisely, of its Competence Center for Technology Management, a team of business-oriented researchers dedicated to cutting-edge growth and innovation management:
Peter Russo is a Visiting Professor at EBS Business School and head of two competence centers as well as the Master of Business Innovation and the full-time MBA at EBS. As a former entrepreneur, Peter is driven by enabling organizations for growth and transformation.
Christian Landau is Assistant Professor for Competitive Strategy at the EBS Department for Strategy, Organization & Leadership. His passion for Crowd Innovation is particularly driven by his interest in strategic innovation management and business model innovations.
Thomas Mack is crowdINNO's backbone as he was responsible for the concept behind this platform (and, thus, especially for all bugs, you will discover here ;-)). Devoted to market-oriented entrepreneurship he is currently conducting his PhD thesis on Open Innovation 2.0 - Leveraging the wisdom of the crowd.
Jan von Heynitz just started working at our Center. As a specialist in the field of enterprise transformation he is particularly fascinated by the great opportunities Crowd Innovation offers for organizations to prepare for future challenges. Together with Thomas, Jan is happy to be the moderator of crowdINNO.com and looking forward to getting in touch with you.
Ritter Sport Challenge (Start: May 22, 2013):
Ritter Sport is known worldwide for its delicious chocolate products made with the best ingredients from around the world. A new combination of these ingredients will go into a brand-new, hip snack product AND WE WANT YOU TO BE ITS DESIGNER! Just submit your innovative packaging idea and win the Ritter Sport Design Award.